Jean Gogolin is a wordwright. And it turns out she knows a thing or two about apologizing effectively, too.
A wordwright, in Jean’s words, is an “artisan with words. Someone who builds with language like a shipwright builds ships…and teaches others how to do it.” I first met Jean out a meeting of our local chamber and her newsletter, The WordWright, is a favorite. I know for sure there’ll be a gem in there and that Jean’s wit will make finding that gem fun. Her most recent newsletter featured her article How to Say You’re Sorry. Really Sorry and Jean’s kindly given me permission to reprint it here (to subscribe to Jean’s newsletter, be sure to read to the bottom of this post).
How to Say You’re Sorry. Really Sorry.
“I sincerely regret my words; they in no way reflect my true feelings.”
“We regret that our actions may have been misconstrued by some.”
“If my actions were inappropriate, the mistake was inadvertent.”
“My choice of wording was unfortunate, but any offense was unintentional.”
There. Feel better now?
Like global warming, corporate chagrin has become a big story—especially in the beleaguered airline industry, where CEOs have been eating a steady diet of, if not crow, at least humble pie. [Read more...]






